Stop blogging. Let us do it!

by Chris Craft in Blogging, General, Marketing

You know that you need blog content to fuel your other digital marketing efforts, but you don’t have time to do it. You might even be an excellent writer and know a ton about your business and industry, but it’s that TIME thing that deters you from writing quality blog content. I wrote this blog […]

Jesus: God’s Answer for My Depression

by Chris Craft in Chris Craft, Jesus Christ

I was diagnosed with depression in 2008 and I still struggle with it in minor measure these days. My blues are seasonal as well with the Fall and Winter being times of increased struggle. It’s important to realize that depression is both spiritual and medical in cause and condition. Depression can also come from a […]

Branding in Real Estate Will Separate the Winners from the Pack in 2017

by Chris Craft in Real Estate

Your brand is your God-given identity and you should not be ashamed of it. Successful branding in real estate will involve being comfortable and confident with promoting well-defined personal and business brands. There are many benefits to accepting the challenge of intentional branding. The big picture is that your unique brand will help you stand […]

The Immeasurable Value of Accountability Partners in Entrepreneurship

by Chris Craft in Entrepreneurship

“As iron sharpens iron, so one person sharpens another.” – Proverbs 27:17 Business is hard when you go at it alone … so don’t it. There’s power in relationships and accountability partners are necessary for achieving greatness in entrepreneurship, with the goal being to make each other better. I owe a ton to the several […]

The Freedom in Doing What’s Right at Work

“Whatever you do, work heartily, as for the Lord and not for men.” – Colossians 3:23 These words from Colossians 3:23 shouldn’t result in merely the surface reaction of working harder. Hard work in itself isn’t bad but it’s not the point here. More than striving to work harder, we should be compelled by the […]

7+ Social Media Marketing Tips for Real Estate Professionals

by Chris Craft in Marketing, Real Estate

Social media is often treated like an unwanted stepchild in the real estate industry. Many real estate professionals claim that they don’t have time to deal with it. Let’s power through the excuses and leverage social media for awareness, lead generation and growth. Allow me to present seven social media marketing tips for real estate […]

5 Ways to Win with Your Real Estate Website

by Chris Craft in Marketing, Real Estate

All agents need a tailor-made real estate website for success in this new digital world of real estate. If you’re a new real estate agent then you might have a cookie cutter broker-branded website or no website at all. If you’re a veteran agent then you’ve probably heard this a thousand times. If you have […]

5 Reasons Why You Should Do Branding Before Marketing

by Chris Craft in Branding, Marketing

Imagine going through life without a name. You couldn’t identify yourself or go after and secure opportunities. Sounds horrible, right? Also, imagine your business not having a name and that would basically mean having no business at all. The point here is that knowing and establishing your identity are crucial in life and business. And this […]

5 Creative Ways to Market a House For Sale

by Chris Craft in Real Estate

A home won’t sell itself. Agents must market a house for sale in order to reach the eyes of potential buyers. For busy real estate agents, online marketing is the smartest way to leverage time for reaching the most eyes in the shortest amount of time. After all, a speedy sale is for the benefit of […]

Marketing in a Fallen World

by Chris Craft in Chris Craft, Entrepreneurship, Marketing

“Whatever you do, work heartily, as for the Lord and not for men” – Colossians 3:23 Marketing and sales came up during a conversation after church recently. The conversation with my brother Larry surrounded around the sentiment that businesses shouldn’t have to use spin or misleading tricks to get people to buy their service or […]