The Immeasurable Value of Accountability Partners in Entrepreneurship

by Chris Craft in Entrepreneurship

“As iron sharpens iron, so one person sharpens another.” – Proverbs 27:17 Business is hard when you go at it alone … so don’t it. There’s power in relationships and accountability partners are necessary for achieving greatness in entrepreneurship, with the goal being to make each other better. I owe a ton to the several […]

The Freedom in Doing What’s Right at Work

“Whatever you do, work heartily, as for the Lord and not for men.” – Colossians 3:23 These words from Colossians 3:23 shouldn’t result in merely the surface reaction of working harder. Hard work in itself isn’t bad but it’s not the point here. More than striving to work harder, we should be compelled by the […]

7+ Social Media Marketing Tips for Real Estate Professionals

by Chris Craft in Marketing, Real Estate

Social media is often treated like an unwanted stepchild in the real estate industry. Many real estate professionals claim that they don’t have time to deal with it. Let’s power through the excuses and leverage social media for awareness, lead generation and growth. Allow me to present seven social media marketing tips for real estate […]

5 Ways to Win with Your Real Estate Website

by Chris Craft in Marketing, Real Estate

All agents need a tailor-made real estate website for success in this new digital world of real estate. If you’re a new real estate agent then you might have a cookie cutter broker-branded website or no website at all. If you’re a veteran agent then you’ve probably heard this a thousand times. If you have […]

5 Reasons Why You Should Do Branding Before Marketing

by Chris Craft in Branding, Marketing

Imagine going through life without a name. You couldn’t identify yourself or go after and secure opportunities. Sounds horrible, right? Also, imagine your business not having a name and that would basically mean having no business at all. The point here is that knowing and establishing your identity are crucial in life and business. And this […]

5 Creative Ways to Market a House For Sale

by Chris Craft in Real Estate

A home won’t sell itself. Agents must market a house for sale in order to reach the eyes of potential buyers. For busy real estate agents, online marketing is the smartest way to leverage time for reaching the most eyes in the shortest amount of time. After all, a speedy sale is for the benefit of […]

Marketing in a Fallen World

by Chris Craft in Chris Craft, Entrepreneurship, Marketing

“Whatever you do, work heartily, as for the Lord and not for men” – Colossians 3:23 Marketing and sales came up during a conversation after church recently. The conversation with my brother Larry surrounded around the sentiment that businesses shouldn’t have to use spin or misleading tricks to get people to buy their service or […]

11 Things Every Entrepreneur Can Learn from Awesome Real Estate Professionals

by Chris Craft in Entrepreneurship, Real Estate

I admire real estate professionals. The good pros embody and exhibit honesty, dedication, awareness, and knowledge of their industry and on their community. There’s a lot that every entrepreneur can learn from awesome real estate professionals and I will tell you some of those things in this article. REAL ESTATE PROS: GRAB MY GUIDE FOR SMARTER […]

3 Ways to Build Your Brand as a Real Estate Professional

by Chris Craft in Real Estate

I’ve started several businesses while on my crazy journey as an entrepreneur. I know all too well about the temptation to jump into marketing and promotion tactics before getting a good handle on the basics of my business. We rush into telling the world about our product or service before we even know how to […]

8 Branding Hacks for Real Estate Professionals

by Chris Craft in Branding, Real Estate

Branding doesn’t always have to be a grind. There are ways to delegate and automate your branding activities for optimum efficiency and results. That’s why I’m excited to bring you this list of branding hacks for real estate professionals. You should desire to be productive in the shortest possible amount of time. When I write […]